Renaming of Longacre Square to Times Square

On April 8, 1904, a significant transformation occurred in the heart of Manhattan when Longacre Square was officially renamed Times Square. This change was directly linked to the relocation of The New York Times’ headquarters to the area, marking a pivotal moment in the history of New York City.

Background

• Longacre Square: Before its renaming, the area was known as Longacre Square, a name derived from Long Acre in London, which was a hub for carriage-making. The square was primarily a commercial district, less prominent than it would later become.

• The New York Times: Founded in 1851, The New York Times had established itself as a leading newspaper in the United States. By the early 20th century, the paper was looking to expand and modernize its operations.

The Move

• Relocation: The New York Times decided to move its headquarters to a new skyscraper at the intersection of Broadway and Seventh Avenue, between 42nd and 43rd Streets. This building, known as the Times Tower, was one of the tallest in the city at the time.

• Influence on Renaming: The move was influential enough that the area was renamed Times Square in honor of the newspaper. This renaming was part of a broader effort to modernize and revitalize the area, which was becoming a burgeoning center for entertainment and commerce.

Significance

• Cultural Impact: The renaming of Times Square marked the beginning of its transformation into a cultural and entertainment hub. The area soon became synonymous with Broadway theaters, bright lights, and bustling crowds.

• Economic Growth: The presence of The New York Times and the subsequent development attracted businesses and tourists, contributing significantly to the economic growth of New York City.

• Iconic Status: Over the years, Times Square has become one of the most iconic locations in the world, known for its New Year’s Eve celebrations, electronic billboards, and as a symbol of the vibrant life of New York City.

Aftermath

• Continued Development: The area continued to develop throughout the 20th century, with Times Square becoming a focal point for both New Yorkers and visitors from around the globe.

• Preservation and Modernization: In recent decades, efforts have been made to preserve the historical significance of Times Square while also modernizing it to meet contemporary needs.

The renaming of Longacre Square to Times Square on April 8, 1904, was a defining moment that set the stage for the area’s evolution into a global landmark, reflecting the dynamic spirit of New York City.