Coca-Cola’s Introduction: May 29, 1886

On May 29, 1886, pharmacist John Pemberton placed an advertisement in the Atlanta Journal, introducing his new beverage, Coca-Cola, to the public. This advertisement marked the commercial debut of what would become one of the world’s most iconic brands.

The Invention of Coca-Cola

John Pemberton, originally a pharmacist in Columbus, Georgia, formulated Coca-Cola in 1886 while seeking to create a coca-based drink that would compete with another popular beverage, French Wine Coca. Initially, Coca-Cola was marketed as a patent medicine, believed to cure various ailments.

The Advertisement

The advertisement in the Atlanta Journal was a significant step in promoting this new product. The ad described Coca-Cola as a “Delicious, Refreshing, Exhilarating, Invigorating” drink. Priced at five cents a glass, it was advertised to be “offered as a soda fountain drink,” enticing consumers to try something new and invigorating.

The Growth of Coca-Cola

Following its introduction, Coca-Cola saw gradual growth in popularity. In the beginning, on average, only nine drinks a day were sold. However, with innovative marketing strategies and the eventual establishment of the branding and bottling system that allowed for mass production and distribution, the consumption of Coca-Cola products increased exponentially.

The Legacy

Today, Coca-Cola is not only a leading brand in the beverage industry but also a significant cultural icon worldwide. The advertisement placed by John Pemberton was the starting point of a global phenomenon, and May 29, 1886, is a pivotal date in the history of Coca-Cola, marking the first time the drink was introduced to the public as a commercial product.