Ronald Reagan’s ‘A Time for Choosing’ Speech

On October 27, 1964, Ronald Reagan delivered a pivotal speech known as ‘A Time for Choosing’, which became a cornerstone in his political career and significantly boosted his public profile. The speech was delivered as a televised address supporting the Republican presidential candidate Barry Goldwater. It is often credited with launching Reagan’s political career, ultimately leading him to the governorship of California and, later, to two terms as President of the United States.

Background

Before venturing into politics, Reagan was a well-known actor and had become actively involved in political discourse, switching from the Democratic to the Republican party in the early 1960s. By 1964, he was distanced from his Hollywood career and focused on political advocacy, particularly inspired by Goldwater’s conservative views.

Key Themes and Content

‘A Time for Choosing’ eloquently articulated conservative philosophies, emphasizing individual freedoms, limited government, and anti-communism. Reagan used this platform to critique the growth of government intervention and spending, suggesting that this trend diminished personal liberties and was economically unsustainable. His passionate defense of free-market capitalism and personal responsibility resonated strongly with conservative audiences.

Reagan’s style was characterized by his excellent communication skills, often referred to as “The Great Communicator”, and his ability to connect emotionally with his audience. His personable and optimistic tone, combined with a firm stance on conservative principles, set the template for modern conservative rhetoric.

Impact and Significance

Although Goldwater did not win the 1964 presidential election, and in fact suffered a considerable defeat, Reagan’s speech energized conservative activists and donors. It established him as a leading voice in the conservative movement and positioned him as a credible political figure. Just two years later, in 1966, Reagan was elected governor of California, marking the beginning of his substantial political trajectory.

Reagan’s ‘A Time for Choosing’ is significant in American history for its long-term influence on the Republican Party, underscoring key conservative ideas that would shape the party’s direction for decades. This speech is often regarded as the moment when Reagan emerged as a political powerhouse, setting the stage for his eventual presidency and long-lasting legacy in American politics.