Rand McNally's First Comprehensive Road Atlas - April 15, 1924
1924 · Chicago, United States
Rand McNally published its first comprehensive road atlas, which became widely used by motorists in the United States.
March 13, 2012
The Encyclopedia Britannica announced that it would stop publishing its print edition after 244 years.
Chicago, United States | Encyclopedia Britannica Inc.
On March 13, 2012, the Encyclopedia Britannica, a hallmark of knowledge and education, announced it would cease the publication of its print edition after an impressive 244-year run. This decision marked a significant moment in the transition from traditional print media to digital formats, influenced by the rapid evolution of technology and information dissemination.
The Encyclopedia Britannica was first published in Edinburgh, Scotland, beginning with a three-volume edition in 1768. It quickly became a prestigious source of reference, renowned for its rigorous scholarship and comprehensive coverage of topics. Over the centuries, it adapted to changes in information consumption, expanding from its initial volumes to multi-volume sets, striving to capture the breadth of human knowledge.
The announcement to discontinue the print version was primarily prompted by the growing demand for digital content and the ubiquitous presence of the internet. Sales of the print edition had been declining, reaching a peak in 1990 and waning significantly thereafter. With the proliferation of free online resources, such as Wikipedia, consumers were increasingly favoring digital accessibility and up-to-date information.
Jorge Cauz, then-president of Encyclopedia Britannica, Inc., articulated that the move would allow the company to focus on its online and educational services. The decision reflected a broader industry trend, where many traditional print publications were transitioning to digital platforms to remain viable.
The cessation of the print edition marked the end of a significant cultural and academic era. The Encyclopedia Britannica had long symbolized authority and reliability in reference materials. The transition to digital underscored changing consumer preferences and set a precedent for other reference publishers in adapting to digital landscapes.
The last printed edition was the 2010 version, a 32-volume set. This marked an iconic conclusion to the print legacy but also a new beginning for the Encyclopedia Britannica as it embraced the digital age, ensuring updated, interactive, and widely accessible content.
In the years following the discontinuation of its print edition, Encyclopedia Britannica consolidated its presence as a digital-first entity. It continued to offer an online subscription service, Britannica Online, along with educational products designed for schools and libraries. The pivot to digital allowed the company to remain a relevant and respected name in reference publishing.
The event served as a stark acknowledgment of the ongoing digital transformation within the publishing industry and emphasized the need for traditional media houses to innovate and adapt to continue meeting the information needs of the global audience effectively.
Source: www.britannica.com