Premiere of “Gone with the Wind” - December 15, 1939

On December 15, 1939, the film “Gone with the Wind” premiered at Loew’s Grand Theatre in Atlanta, Georgia. This event marked a significant moment in cinematic history, as the film would go on to become one of the most iconic and commercially successful films of all time.

Background

“Gone with the Wind” is an adaptation of Margaret Mitchell’s Pulitzer Prize-winning novel of the same name, published in 1936. The film was produced by David O. Selznick of Selznick International Pictures and directed by Victor Fleming, although George Cukor and Sam Wood also contributed to the direction. The screenplay was adapted by Sidney Howard.

The Premiere Event

The premiere was a grand affair, reflecting the film’s Southern setting and themes. Atlanta was chosen for its significance in the story, as much of the narrative takes place in Georgia. The city embraced the event with enthusiasm, declaring a three-day festival to celebrate the premiere. The streets were decorated, and thousands of people gathered to catch a glimpse of the film’s stars.

Notable Attendees

• Vivien Leigh, who played Scarlett O’Hara, and Clark Gable, who portrayed Rhett Butler, were among the stars present at the premiere.
• Olivia de Havilland and Leslie Howard, who played Melanie Hamilton and Ashley Wilkes, respectively, also attended.
• The event was attended by numerous celebrities and dignitaries, including the Governor of Georgia and the Mayor of Atlanta.

Segregation and Controversy

Despite the film’s Southern setting, the premiere was marked by the racial segregation policies of the time. Hattie McDaniel, who played Mammy and would later become the first African American to win an Academy Award, was not allowed to attend the premiere due to segregation laws. This highlighted the racial tensions and inequalities prevalent in the United States at the time.

Impact and Legacy

“Gone with the Wind” was a massive success, both critically and commercially. It won ten Academy Awards, including Best Picture, Best Director, and Best Actress for Vivien Leigh. Hattie McDaniel’s win for Best Supporting Actress was a historic moment, as she became the first African American to receive an Oscar.

The film’s portrayal of the American South during the Civil War and Reconstruction era has been both praised for its epic storytelling and criticized for its romanticized depiction of the Confederacy and slavery. These aspects have sparked ongoing discussions about the film’s cultural impact and historical accuracy.

Conclusion

The premiere of “Gone with the Wind” on December 15, 1939, was a landmark event in film history. It showcased the grandeur of Hollywood’s Golden Age while also reflecting the complex social issues of its time. The film continues to be a subject of study and debate, illustrating the enduring power of cinema to influence and reflect societal values.